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Ways to Increase Your Customer Base with Search Engine Optimization

Ways to Increase Your Customer Base with Search Engine Optimization

In order to survive, your business needs to grow. Most of that growth will come from attracting new customers. There are many strategies you can employ to expand your reach. But in the digital age, one of the most effective ones has to be SEO. If you learn how to increase your customer base with search engine optimization, you can grow your business effectively and affordably. But before you see the results, you need to do the legwork. So how can you use SEO to get more customers?

What is search engine optimization, and why is it important?

Search engine optimization or SEO is the collection of different tactics that make your website more visible in search engine results for select keywords. SEO can be done both on-page and off-page. Some of the on-page strategies include speeding up the website, using the right keywords in website content, and optimizing for mobile devices, while the most common and effective off-page strategy is backlinks. The combination of these tactics improves the ranking of the website in search engine results. This, in turn, increases the quantity and quality of traffic your website gets. Better traffic gives you a better chance of converting visitors into customers, which is exactly what you need to grow your business.

A person looking at website statistics.

Search engine optimization helps you improve your website traffic.

How can you increase your customer base with search engine optimization?

SEO targets unpaid, organic traffic coming from search engines (primarily Google). Therefore, the direct goal of an SEO strategy is not to increase sales or even retain existing customers. So how does SEO help increase your customer base?

Attract more customers

How did your existing customers find out about your business? Some will have seen your marketing; others may have walked by a physical location (if you have one) on the way to and from work. But a significant number of them probably just Googled something related to your business and found you online. Then, your website convinced them to become a customer. So it stands to reason that by attracting more visitors to your website, SEO helps you reach and potentially convert more people. Furthermore, because SEO is about attracting quality traffic, it’ll also improve your chances of conversion.

Build a brand

SEO will help you rank for your chosen keywords. This means that you can target the searches you want to be associated with. If you, for example, want to be known as a green, sustainable, and eco-friendly business, you should improve your ranking for keywords related to such practices. Over time, your business will become associated with the searches you rank for – that is what your brand will become.

A book about brand identity on a desk.

Branding is all about building an identity for your business.

Become more visible in local searches

If you’re running an online-only business whose products or services are available all over the world, you won’t care where your customers come from. But most businesses only have a limited geographic reach. You either have a physical location, or you serve a particular area. Either way, you want the people in your area to become your customers. You can achieve this by improving your local SEO. You’ll appear in searches related to or performed in your service area, which will attract customers to your physical location because it’s convenient for them to shop with you.

What to do when you’re trying to increase your customer base with search engine optimization

When done right, SEO is a very high return-on-investment marketing strategy. So if your goal is to increase your customer base, what is the right way to do SEO?

Produce good content

High-quality content is a must for a good SEO strategy. It’ll help you rank higher, become established as an expert in your niche, and attract more backlinks – all good things for your SEO. But perhaps more importantly, it’ll shape how potential customers think of you. If you have no content on your website, you’ll be suspicious. If you have bad content on your website, they won’t think your business is worth their money. But if you have content they like, they’ll trust you and be willing to spend on your products or services.

Use the right keywords

You will never be able to convert every single person into a customer – that’s why every business has a target demographic. To ensure that your SEO efforts are attracting this specific demographic, you need to carefully choose the keywords you rank for. Otherwise, you’ll get a lot of useless traffic that only harms you in the long run by increasing your bounce and abandonment rate. So ask yourself which searches give you the best chance of attracting and then converting the right person. Then, target those keywords specifically.

Scrabble tiles in a pile.

Choosing the right keywords is essential for any SEO strategy.

Focus on user experience

People who find your content boring, your website difficult to navigate, and your products irrelevant to their needs are unlikely to become customers. So you want to provide your users with the best possible experience; this increases your chance of converting them and then retaining them as a customer. So ask yourself what your customers want and then try to meet their needs. This question is not difficult to answer when you don’t have a lot of customers. But with an expanding customer base come some difficulties – you’ll have some very different people looking for some very different things. Luckily, CRM is a useful tool for dealing with this. Using CRM, you’ll be able to build customer profiles, keep track of each customer’s interaction with the business, and personalize their experience. This considerably improves user satisfaction.

Be patient

SEO is a very effective way to improve your visibility and increase your traffic. But that doesn’t happen overnight. You won’t go from being on page 20 of Google search results to being at the top of the first page in a few days. Instead, you’ll need to work for weeks, even months, to see serious results. So don’t be discouraged. Give your strategy some time to work. If you’re patient and persistent, you can significantly increase your customer base with search engine optimization. But you cannot give up if that doesn’t happen immediately!

 

How to measure return on investment on your SEO efforts?

How to measure return on investment on your SEO efforts?

You can measure the success of your SEO in many different ways. Google Analytics can track conversions, traffic, referral sources, and many other metrics. However, one of the most efficient ways is to measure return on investment on your SEO efforts. ROI is a crucial factor in any business project. With that in mind, let’s look at how to work the numbers around search engine optimization and find out if you are moving in the right direction.

What is SEO ROI?

As the name suggests, SEO ROI is the returning amount of resources you used to improve search engine optimization. If your SEO is bringing results in terms of better website ranking, it means that it is working. However, it is also crucial to calculate if it pays off on the financial level. Knowing how and why to do SEO is vital. If you are spending too much money to make SEO work, you need to do a little tweaking so that you don’t lose profit at the same time.

Steps to calculating SEO ROI

The best way to measure return on investment on your SEO efforts is to use a three-step tracking system:

  • track and analyze conversions;
  • split conversions into categories and analyze them separately;
  • calculate the SEO return on investment by using a simple formula;

Let’s break this down a bit more.

Conversion tracking

The only way to know if your SEO is efficient is to track and measure conversions. For example, you might use different approaches to improve on-page and off-page optimization, like doing keyword research, social media, link building, and so on. If you are focusing on link building, you need to use different methods to determine the impact of backlinks on the overall SEO.

You need to thoroughly check all of those elements to make sure they are improving your SEO. That is best seen through conversions that bring profit.

You can set up conversion tracking either by using transaction data from eCommerce stores, if that’s how you conduct sales, or by analyzing the lead generation if you are selling services or products directly to the customer.

eCommerce conversion tracking

The best way to track conversions for eCommerce sales is through Google Analytics. Use the eCommerce overview report to get all the data you need. The sooner you start collecting data, the better. Once you decide to measure SEO ROI, you will have more data to work with.

Lead generation tracking

Tracking leads for lead-generation-based businesses works a bit differently. You cannot get direct data out of the system because the sale is not happening online. You need to assign a dollar value to every on-site sale based on your previous sales. This is best done in the Goals in Analytics, and you can find that under the Admin -> View menu.

You will need to do some manual work and calculate a couple of estimates. Find an average percentage of leads that convert into sales and calculate how much an average client spends per one deal. Those numbers will help you to find the average value of your leads. For example, if on 100 leads you have 25 customers that convert, and each spends 100 dollars, you have a profit of $2500. If you divide that profit with 100 leads, you will get that one lead is worth $25.

Using this simple math, you can get numbers that will help you measure conversions for lead tracking. Keep in mind that the entire report will give you an estimate, but a pretty close one to the actual situation.

Splitting conversions into categories

Another important element of measuring SEO ROI is splitting all of your conversions into different categories. This is a crucial step if you have different channels. You need to figure out where the conversions are coming from.

For example, you might be getting conversions from e-mails, social media, even through word of mouth. You need to know what conversions are coming directly as a result of SEO.

Use the Assisted Conversions in Google Analytics to create groups and assign conversion numbers to them.

The formula for calculating SEO ROI

Once you have the conversion tracking system set up and get data, you can use a simple formula to get the ROI from your SEO efforts. You take gain from investment, subtract the investment cost, and divide that number with the same cost. If you multiply that by 100, you will get ROI as a percentage value.

Just keep in mind that some companies use different parameters to measure their profit. Whether you are using total revenue or net profit from every sale, you need to compare those numbers with the result of the formula. Otherwise, you might get the wrong data.

When to measure SEO ROI?

We did the how, not let’s do the when. It’s important to note that tracking and measuring ROI is not a one-time thing. It should become a practice that you repeat for a set time period.

To have the most control over your finances and how much you spend on SEO, it is best to measure ROI on a monthly, quarterly, and yearly basis. SEO is a long-term investment, and every step-by-step SEO guide tells you how important it is to constantly work on improving it. With that in mind, it is best to track it while going through different stages.

Measure return on investment on your SEO efforts and start making a profit

Calculating SEO ROI is a time-consuming process. It requires a lot of energy and effort. However, it is crucial to measure return on investment on your SEO efforts. You need to have total control over your finances and over how much you are spending on SEO. There needs to be a balance between how much money you put into a project and what it earns for you. Otherwise, you are only spending money that you could put to better use.

 

Step-by-step SEO guide for 2021

Step-by-step SEO guide for 2021

When we talk about search engine optimization, it all comes down to creating an effective SEO strategy. The approach you take will directly influence the outcome. Now that online businesses profit the most, it is even more important to do this the right way. With that in mind, here is a helpful step-by-step SEO guide for 2021.

Coming up with a good SEO strategy

Doing SEO is more complex than you would initially think. If you don’t have a good strategic approach, you won’t be able to accomplish much. First, you need to create a solid plan about what you are trying to achieve. Then, you need to outline the most critical points of the plan. After that, we get to the implementation process. There are no workarounds. If you want to increase your organic traffic, there is a blueprint you need to follow.

Understanding SEO

There are two main types of search engine optimization:

  • on-page SEO;
  • off-page SEO.

Before you start anything, make sure you understand the difference between on-page and off-page SEO.

In a few simple words, on-page optimization involves every element you can physically include in your website. Examples are keywords, keyphrases, title tags, meta descriptions, headings, URLs, internal links, etc.

Opposite to that, off-page search engine optimization deals with things that are not directly on your website. That includes link-building strategies, social media sharing, brand building, guest posts, and so on.

To properly do optimization, you need to combine both of these SEO types. Luckily, this step-by-step SEO guide for 2021 will teach you how!

Start with a list of keywords

To create this guide, we spoke with a few SEO expert companies. According to wpfullcare.com, having a list of keywords is a good start. The list consists of short keywords and long keywords, where short ones usually have one or two words, and long ones have three or more. Keep in mind that longer keywords have less competition, so that might be a good way to create something unique that will point to your website.

Type in a few ideas in the search bar and see where that takes you. Play with combinations of words and try to come up with something simple but memorable. Having a list of 10 keywords is a good start.

Analyze your competitors on Google’s first page

When you have the list of your ten keywords, do a search query and look at the top 10 results. Google’s first page will show you competitor companies that already use those keywords. The goal here is to change a couple of combinations and improve the keywords so they describe your company more precisely. For example, the “shoes for men” keyword is not specific enough. However, if you add more words to it, like the location, age group, and category, you will come up with something more unique.

Remember that you need to spend some time playing with different combinations to see what works best for your website.

Optimize for voice search

Voice search was viral in 2020, and that trend is continuing in 2021. With that in mind, optimizing your website for voice search is crucial. It can bring you an edge over your competitors.

Focus on local SEO

The pandemic created a gap between people. Everyone is focusing on their local retailers because they are the closest. Furthermore, even if there weren’t the pandemic, you would still need to work more on your local SEO before expanding your business. You need a strong base before you tap into other markets.

On-page strategies will help you improve your local SEO, and that’s where your focus should be. This is an extensive topic. However, as long as you understand the gist of it, you will know what to do.

All of your keywords, titles, headings, and other on-page SEO elements should include location. Use the city name or even neighborhood. Let’s go back to the previous example of the “shoes for men” keyword. The phrase will be more impactful if it says “shoes for man LA

.” You need to optimize all of your content to be location-specific.

Optimize content to reflect search intent

The content you produce must fit into a category of whatever people are looking for. There is a reason why some articles do better than others. For example, 99% of the time, people need an answer to a question. Formulate your titles so that they reflect what people search for.

Furthermore, people tend to like lists more than walls of text. They are easier to read and more concise.

Here is an example of how to improve a title. If you come up with something like “SEO tips and tricks for your website”, that title will do okay. However, if you change it to “30 best SEO tips and tricks”, it will do much better. Understand the intent of people, and you will be able to give them what they want.

Link building, link profiles, and content sharing

The final part of this step-by-step SEO guide for 2021 is understanding how to increase website traffic and ranking. We need to discuss three terms:

  • link profiles;
  • link building;
  • content sharing.

A link profile includes different types of links you must have on your website. They directly influence your rating. For example, a good link profile means you have a mix of relevant local and industry-specific backlinks and a balanced ratio between natural strong and weak links.

Once you understand link profiles, you will know how to properly do link building. Just avoid all paid forms of links or link farms because you need organic traffic.

Content sharing will help you in this. Utilize social media platforms and your customer base. By creating shareable content, you can use this type of SEO to build a brand and increase awareness about your business.

A step-by-step SEO guide for 2021 made easy

We hope that this step-by-step SEO guide for 2021 has everything you need to improve your website. Remember to take your time, focus on your clients’ needs, and mix different strategies to find the best approach. SEO cannot be done overnight; it is a process you need to revisit every week.

 

Types of Google ranking drops and how to handle them

Types of Google ranking drops and how to handle them

Google rankings are not set in stone. Through dedication and effort, you can drastically improve them. But once you reach the top of the page, it becomes tricky to stay there. Just like your ranking can improve, it can also deteriorate. A variety of different factors can cause Google ranking drops. How you deal with them will depend on the type of drop you’re experiencing. So, let’s take a closer look at some of the most common types of Google ranking drops and how to handle them.

When should you be worried about Google ranking drops?

Before you start panicking at the sight of your suddenly low ranking, consider this: fluctuation is normal. Between the work that you put in and the things

others in your niche do, you cannot expect your position on the results page to never change. It’ll go up and down occasionally, even frequently. This is not necessarily a cause for concern. It is so common it even has a name – the Google dance. So, take a moment to assess the situation. Is the drop a long-lasting one? Is it significant (meaning more than just a couple of positions)? Have your rankings dropped across multiple keywords? Is there a particular competitor that is overtaking your positions? These could be signs of a severe ranking drop that must be handled before it becomes a problem.

Google analytics for a website over time.

Make sure that the Google ranking drops you’re seeing are not just a part of the standard Google dance.

Google ranking drops caused by your practices

SEO is known to improve Google rankings well. Most on-page and off-page SEO tactics specifically aim to do so. But sometimes, they can backfire and cause you to make a mistake that costs you a good position in the search results.

You’ve made changes to your website

As a part of regular maintenance, you will sometimes make significant changes to your website. Perhaps you’ve changed your domain name or switched from HTTP to HTTPS. Maybe you’ve just done some reorganizing. Either way, this can cause increased downtime, poor link structure, lack of mobile optimization, and general errors. In the case of updates, these are often just temporary problems you resolve as you settle into your new website. But when left unaddressed, they can negatively affect your ranking.

  • What can you do about it? First, find out what the problem is by analyzing your website using Google Search Console. If the problem is something you can fix, like error pages, do so. If downtime is caused by maintenance, your ranking should go back up on its own. Finally, if the issue is so severe that you cannot fix it, restore an older version of the website.

You’ve incurred a penalty due to suspicious practices

There is no one right way to practice SEO. But there are certainly many wrong ways to do it. If you do things like link spamming, keyword stuffing, article spinning, or try to trick search engine bots, you can get penalized. While these so-called grey and black hat SEO practices can have short-term benefits, the penalties they incur can set you back dozens of positions and even get you blacklisted.

  • What can you do about it?Stick to white hat SEO, and you’ll avoid penalties. If you’ve already received a fine, stay away from grey or black hat SEO in the future.
Magnifying glass used on a laptop.

Being investigated for bad SEO practices can severely hurt your rankings and reputation.

Google ranking drops caused by outside factors

It’s possible that you’re doing everything right and still experiencing a significant drop in rankings. This could be due to the behavior of your competitors, users, or business partners.

A competitor outranks you

One of the reasons why your position might suffer on the results page is because someone else has risen to your place. Your competitor may have managed to drastically improve their local SEO, go viral on social media, or successfully market a new product launch. This is why you can never rest on your laurels in SEO – staying on top requires constant work.

  • What can you do about it? The first thing you’ll want to do is identify the competitor or competitors who now outrank you. Then, analyze what they’ve been doing recently that’s made them so successful. Finally, apply what you’ve learned from them to your website and further improve on it.

User behavior changes

Google’s goal is to serve up results its users will like. So, when what the users are looking for changes, so do the Google results. If you were, for example, relying on traffic from long-tail keywords and your users suddenly start searching for short-tail keywords, you’re likely to see a drop in rankings.

  • What can you do about it? Unfortunately, user behavior is unpredictable and entirely out of your control. The only thing you can do is to perform in-depth market research regularly and adjust your practices accordingly.

You’ve lost backlinks

Backlinks from other websites can significantly improve your ranking by contributing to your authority and directing traffic to your pages. But what happens if you are suddenly left without them? If the websites that host your backlinks remove them or simply go down, this can cause a severe drop in rankings for you.

  • What can you do about it? Find out why you’ve lost backlinks. If the host website is still up, contact the administrator and ask them to reinstate your links. If not, look for ways to gain new backlinks. A quick and easy way to promote your brand and improve your rankings can be to hire a professional like AZ Citation Services and get listed in business directories.

Google ranking drops caused by the search engine

Finally, you cannot forget arguably the most significant factor in your rankings – the search engine itself. Google is constantly working on improving its search results, and some of the changes implemented can affect your ranking.

The algorithms have changed

Google is constantly fine-tuning its algorithms to become even better at locating what its users are after. Although these changes are usually minor, they can affect your rankings if they happen in an area that is particularly important for your SEO.

  • What can you do about it? Not much – Google will change its algorithms as it sees fit. Your best bet to maintain or recover rankings after these changes is to follow the latest news from technology and SEO, learn how the new algorithms work, and adjust your practices.
Computer code.

Changes in algorithms are often minor, but they can have major consequences for your ranking.

The search results page has changed

Although this doesn’t happen very often, drastic changes to Google’s search results page can affect rankings. This happened when Google introduced rich snippets or started favoring multimedia content. If you don’t have the element Google starts featuring, you’re likely to drop lower on the results page.

  • What can you do about it? Once again, follow the updates and adjust your practices to the new results page.

You can’t entirely avoid ranking drops, so learn how to handle them!

There is no way to avoid Google ranking drops entirely – not only are they often dependent on factors that are out of your control, but they’re also perfectly normal and expected. So, what you need to do instead is prepare for them. It’s a good idea to regularly track your ranking so you can spot changes in time. Learn to recognize severe drops that need to be addressed. Finally, make sure to identify the causes for the drops you’re experiencing and then develop a strategy to deal with them.

 

The difference between on-page and off-page SEO

difference-between-on-page-off-page-seo

 

The difference between on-page and off-page SEO

Search engine optimization is one of the most important factors in running a successful online company. It can make or break not only your website but your business as well. To become a master at SEO, you need a lot of time, experience, and patience. Furthermore, you must understand all aspects of SEO. To help you in this learning process, let’s talk about the bread and butter of website ranking – the difference between on-page and off-page SEO!

What is on-page SEO?

As the name suggests, on-page SEO includes everything that happens with your website. Before we start explaining different elements of on-page SEO, let’s answer one question; how to do SEO and why??

SEO is necessary if you wish to make your website available to the people looking for the services you provide. When they do a search query for anything, the search engine returns multiple results. Since there are millions of websites out there, how does the engine pick who to show at the top of the list?

While we do not know how the algorithm works, we can safely conclude that it picks better websites. That’s why on-page SEO plays such a crucial role in rankings. You must optimize elements on your website better than your competitors.

Page title tags

Whenever you open a page in the browser, you will see the page name on the tab. That’s the title tag of the web page. The search engine uses this field to return the correct page from a query.

Meta description

The meta description was one of the more relevant on-page SEO factors, but it lost some value over time. It tells the engine what the page is about. Today, if a page is missing a meta description, Google will create one. However, that does not mean you should skip this step. Always add a meta description to your pages.

Keywords and keyphrases

Keywords and phrases are a crucial part of on-page SEO optimization. People use keywords to search for things, and every website should have a list of potential phrases they may type into the search engine. Today we have a vast number of SEO tools that will help you create the best keywords for your website.

SEO friendly URLs

Naming URLs needs to be done in the right way. Creating an SEO-friendly URL is essential for ranking high on Google. Never use a generic URL for a page; instead, give it a meaningful name that can tell the user what the page is about.

Internal links towards other pages on your website

If you are running a blog, it is smart to link to other areas of your website. This is called internal linking, and it is one of the elements of on-page SEO. Remember that internal links are an essential strategy to improve local SEO. A blog is a perfect channel to talk about local events and news while informing people about the different services you offer.

Tags for headings

While we are on the subject of optimizing blogs, it is crucial to mention headings for tags – H1, H2, H3, and so on. The priority of these tags is important, and you should use them to display headings, subheadings, and titles of articles. Furthermore, these tags also exist as a part of the HTML code. The entire website is written with these tags, and you should use them properly to display navigation menus, names of the pages, and so on. They are built to work as a hierarchy structure, with H1 being the tag with the most significance.

What is the best way to properly maintain on-page SEO?

Besides reading about the difference between on-page and off-page SEO and learning more about the optimization process, it is a good idea to turn to WP Full Care or other similar professionals. They can design your website with style, ensure that all SEO factors are satisfied, and regularly maintain the pages.

difference-between-on-page-off-page-seo

Understanding the difference between on-page and off-page SEO will allow you to use multiple elements to improve your website ranking.

What is off-page SEO?

If you followed everything until now, you probably have a pretty good guess about what off-page SEO is. This type of optimization includes all elements and factors that are not physically on your website. An important thing to remember is that you don’t have a lot of influence on what happens with the off-page SEO because it also depends on other people. With that in mind, remember to make the on-page SEO spotless!

Link building

The most obvious example of off-page optimization is link building. You form partnerships with other healthy websites and build a base of backlinks that lead back to your homepage. The more mentions you have, the higher your website ranks.

Social media sharing

Another indirect way to increase the traffic and hours people spend on your website is to share posts, comments, and events on social media. Social media activity is an excellent example of how the results are not entirely in your hands. You can post, be active, and talk to people, but you never know what kind of impact it will have.

Guest posts

Hiring freelance writers or publishers from other websites to post for your blog is a good way to strengthen off-page SEO. When they submit quality content that leads to other verified sites, your website becomes a database of facts and information. Both are highly valued on Google’s list of SEO factors.

Brand building

If you wish to build a brand out of your business, everything comes down to publicity. The more people talk about your business, the better. With that in mind, it is crucial to find ways to mention your brand across the internet. While it builds your company, it also contributes to your website ranking.

The difference between on-page and off-page SEO explained

Hopefully, you now have a better understanding of the difference between on-page and off-page SEO. Here is a quick summary:

●        on-page optimization includes all elements located on your website;

●        off-page SEO is everything that is not a part of your website;

●        when it comes to on-page SEO, you have full control over it. Off-page SEO depends a lot on outside factors;

In the end, it is vital to equally work on building both types of SEO, not focus only on one. It is good to know the difference between on-page and off-page SEO, but you should never prioritize one over the other!

 

On-page Strategies to Improve Your Local SEO

On-page Strategies to Improve Your Local SEO (2)

On-page Strategies to Improve Your Local SEO

Improving your website can be done in many ways. All of the approaches you take can be divided into two categories – on-page and off-page SEO. The main difference is that, with on-page SEO customization, you have full control of what goes on your website’s pages. Simultaneously, the off-page process mostly refers to your website’s ranking based on its popularity and authority. With that in mind, let’s look at the best on-page strategies to improve your local SEO.

Focus on the keyword frequency and keyword position

When you start researching ways to optimize SEO for a website, the first thing you learn is the importance of keywords. Keywords tell search engines that your website focuses on a specific topic. As a result, people interested in what you are offering will be lead to your site.

When writing articles for your blog, always remember to use the keyword in the first 100 characters. Furthermore, the keyword should also be present in at least one heading or subheading, alt and caption attributes for images, in the last paragraph, and a couple of additional times throughout the article.

Keyword frequency helps Google understand the content of the article. If the frequency is low, the article will look too vague.

Set proper tags

Every article is divided into sections and subsections. The three most essential parts of an article are the title, headings, and subheadings.

As a rule of thumb, the title should always be set within the H1 tag. Headings should carry the H2, and subheadings the H3 tag. This is the correct way to build a structure within your articles. Optimized headings can be of great help in boosting the overall ranking of your website.

Use external links to turn your website into a hub of valuable content

When browsing the web, the number one way to end up on another website is by clicking on external links. While the goal is to keep visitors on your website, you have to understand they have a wide array of interests. If they are going to leave your website at one point, you do everything you can to send them to another quality website.

Whenever you are referencing other websites in your articles, make sure that they are verified. This is a great way to present your website as a hub that will help visitors find valuable content, no matter where they are.

Still, a word of caution. Even though link building is one of the most effective on-page strategies to improve your local SEO, remember not to overuse external links. This is not a viable way of promoting your website. The ratio between internal and external links should be 65% to 35%.

URL structure

Here is one of the on-page strategies to improve your local SEO that often gets overlooked. When you visit a page, study what the URL looks like. If you are visiting a blog, it will look something like this.

“https://yourwebsite.com/blog/categories/category_name/this-is-an-article-title”

This is an example of a well-structured URL. Have this in mind when building URLs for your articles. The structure of your website plays an important role, so pay attention to these three things:

  • always honor website structure
  • build shorter URLs
  • use the keyword in every URL

Focus on the quality of the content above all

No matter how well-made your website is, no one will spend time on it if you don’t have quality content.

Quality content is your best on-page strategy to improve your local SEO. To create something unique and interesting to the readers, take a look at these tips:

  • valuable content must offer a solution to a problem
  • it should be concise, well-structured, explanatory, and easy to follow
  • do not use unverified sources for your content
  • pay special attention to the grammar and the overall writing style
  • stay informed on the latest technologies, trends, and topics of interest
  • use images and videos to add visual and audio elements to your content
  • hire experts to help you write compelling articles

On-page Strategies to Improve Your Local SEO (1)

If you follow all of these suggestions, you will do more for your website’s SEO than by using any other approach. Readers like quality; if you provide them with it, they will continue to return.

Create article titles that attract attention

If an article title is not interesting enough, no one will click on it. One of the most effective ways to create an article title is to use the how to prefix. Readers already know that the article will be instructional and will help them learn to do something.

We’ve already mentioned earlier that quality content offers a solution to a problem. That’s why having a question in the title plays such a crucial role.

Image optimization

The last piece of the puzzle is image optimization. This is such a wide topic of discussion, but here are a couple of important pointers:

  • The size of the images should be between 70-100 KB. This helps your website load faster.
  • Remember to always use the correct format for an image. For example, the logo should always be a vector, made out of solid colors and simple shapes. You should only use JPG and PNG if you want more depth and texture.
  • The alt attribute should explain what the image shows, and the caption should be an interesting description associated with the image and the corresponding paragraph.
  • All images should be clear and sharp, with good use of contrast.
  • Never use images that are not free for use, unless you pay for them.

On-page strategies to improve your local SEO made easy

And there you have it, a few simple and effective on-page strategies to improve your local SEO. These approaches produce the best results when combined. With that in mind, do not focus on just one strategy, but try to mix them, and find a combination that works best. Good luck!

 

The best ideas from Apple to give as a gift

From the initial smartphone (thikes kiniton) I had, I have actually always been an Android individual. Much to the annoyance of nearly all my friends as well as peers, I really simulate the operating system and my Samsung phone. Nevertheless, I do need to confess the world of technology accessories is produced iPhone users and the number and selection of alternatives are tipped in their favour.

If you have an Android phone customer in your life that you generally regard with uncertainty. If is already triggering you a great deal of anxiety in the gift-hunting search, are afraid not and simply be glad they do not have a Windows phone. We’re below to aid you discover some amazing accessories they’ll value.

Apple iphone 11

The iPhone 11 is just one of our favoured smart devices of the year, for the same reasons we liked last year’s apple iphone XR. It provides costs attributes and also piece de resistance on a budget plan. (Well, to the level Apple tools can be affordable, anyhow.) The 11 left to a rocky begin with iOS 13, but the majority of those frustrating issues have been cared for. More notably, it’s just as fast as either of its a lot more costly siblings, the iPhone 11 Pro and Pro Max.

What’s more, it has several of the best battery life we have actually ever before seen out of an apple iphone. You can’t state that concerning the Pixel 4 XL. Apple also upped its electronic camera game significantly this year, as well as even though the 11 only has 2 back cams compared to the 11 Pros’ three, this more basic iPhone still takes effortlessly lovely photos and video clips. If you’re looking for somebody who needs a dependable smart device that will really feel modern-day for several years to find, the apple iphone 11 is most definitely worth your focus.

Apple iPad (2019 )

Apple’s entry-level tablet computer has actually long made great present alternatives, however it’s even much easier to recommend this year. The 2019 edition packs a slightly larger screen for the same rate, and they ultimately play nice with magnetic accessories like the Apple Smart Key-board. As always, this iPad will quickly compete up to 10 hrs on a solitary cost– that normally works out to regarding a couple of days of use. It’s a terrific alternative for children and also people still treking together with maturing tablet computers– in other words, people who primarily need the essentials. If you’re thinking of acquiring an iPad for someone with more-demanding requirements, you might want to tip up to the latest iPad Air. It features a somewhat nicer screen and a modern-day chipset for much better multitasking and video gaming, plus much more storage on the base model.

Read more about phone cases here:

How we do SEO and why?

How we do SEO and why?

Search Engine Optimization or SEO is what we do to aid your web site listing on internet search engine such as Google.

Each keywords generates different outcomes on internet search engine as well as placement adjustments constantly.

If you desire Internet exposure, because your clientele obtains from the internet or it is where people go to locate points, your website will require to land on the first-page search results, or on one of the very first 3 search pages, at the really least, for your primary search phrases. (Phrases and also words you believe people look to discover your services or products on the net).

Just how do we do that?

We optimize your web content with words or preferred search phrases under your business group.

Let’s state, as an example, you have a law office that concentrates on divorce law, however only in Durban.

Keywords pertinent to your practice could be separation attorney Durban, divorce attorneys Durban, attorneys in Durban, inexpensive divorce lawyer Durban, separation attorney, divorce attorneys, lawful assistance.

The above is a checklist of primary keywords and also variations. Each variation will certainly lead to a various placement on online search engine.

The largest misconception clients have is that they assume they need Search Engine Optimization for their site. That is totally wrong. SEO is done for keywords, on pages, on sites. This indicates, you need to begin with the keywords you intend to complete versus and work with a plan for each and every keywords.

We will certainly optimize your web content to the appropriate search phrases and keywords you want to complete with on search engines if you currently have content on your site. You can not complete for each search phase.

When getting Search Engine Optimization packages, it is very important to comprehend that SEO is not something that can be done simply one-time and that it is a long term plan. For instance, when you reach a first-page Google ranking, you need to preserve that placement with month-to-month optimization sessions.

The standard regulations that we comply with are to assess your primary competitor, suggest what their SEO status is as well as then recommend on just how to do much better than them. We have our extremely own, individually established Search Engine Optimization certification– as well as it is worth discussing that we are the only web layout company first on Google and also have been for a number of years.

SEO-PARAMARKETING

The most significant mistaken belief customers have is that they think they require Search Engine Optimization for their web site. SEO is done for search phrases, on web pages, on internet sites. This indicates, you have to begin with the search expressions you desire to complete against and work with a strategy for each as well as every search phrase.

We have our very own, independently established Search Engine Optimization certificate– and it is worth mentioning that we are the only internet layout firm first on Google as well as have actually been for a number of years.

See more about SEO: