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Step-by-step SEO guide for 2021

Step-by-step SEO guide for 2021

When we talk about search engine optimization, it all comes down to creating an effective SEO strategy. The approach you take will directly influence the outcome. Now that online businesses profit the most, it is even more important to do this the right way. With that in mind, here is a helpful step-by-step SEO guide for 2021.

Coming up with a good SEO strategy

Doing SEO is more complex than you would initially think. If you don’t have a good strategic approach, you won’t be able to accomplish much. First, you need to create a solid plan about what you are trying to achieve. Then, you need to outline the most critical points of the plan. After that, we get to the implementation process. There are no workarounds. If you want to increase your organic traffic, there is a blueprint you need to follow.

Understanding SEO

There are two main types of search engine optimization:

  • on-page SEO;
  • off-page SEO.

Before you start anything, make sure you understand the difference between on-page and off-page SEO.

In a few simple words, on-page optimization involves every element you can physically include in your website. Examples are keywords, keyphrases, title tags, meta descriptions, headings, URLs, internal links, etc.

Opposite to that, off-page search engine optimization deals with things that are not directly on your website. That includes link-building strategies, social media sharing, brand building, guest posts, and so on.

To properly do optimization, you need to combine both of these SEO types. Luckily, this step-by-step SEO guide for 2021 will teach you how!

Start with a list of keywords

To create this guide, we spoke with a few SEO expert companies. According to wpfullcare.com, having a list of keywords is a good start. The list consists of short keywords and long keywords, where short ones usually have one or two words, and long ones have three or more. Keep in mind that longer keywords have less competition, so that might be a good way to create something unique that will point to your website.

Type in a few ideas in the search bar and see where that takes you. Play with combinations of words and try to come up with something simple but memorable. Having a list of 10 keywords is a good start.

Analyze your competitors on Google’s first page

When you have the list of your ten keywords, do a search query and look at the top 10 results. Google’s first page will show you competitor companies that already use those keywords. The goal here is to change a couple of combinations and improve the keywords so they describe your company more precisely. For example, the “shoes for men” keyword is not specific enough. However, if you add more words to it, like the location, age group, and category, you will come up with something more unique.

Remember that you need to spend some time playing with different combinations to see what works best for your website.

Optimize for voice search

Voice search was viral in 2020, and that trend is continuing in 2021. With that in mind, optimizing your website for voice search is crucial. It can bring you an edge over your competitors.

Focus on local SEO

The pandemic created a gap between people. Everyone is focusing on their local retailers because they are the closest. Furthermore, even if there weren’t the pandemic, you would still need to work more on your local SEO before expanding your business. You need a strong base before you tap into other markets.

On-page strategies will help you improve your local SEO, and that’s where your focus should be. This is an extensive topic. However, as long as you understand the gist of it, you will know what to do.

All of your keywords, titles, headings, and other on-page SEO elements should include location. Use the city name or even neighborhood. Let’s go back to the previous example of the “shoes for men” keyword. The phrase will be more impactful if it says “shoes for man LA

.” You need to optimize all of your content to be location-specific.

Optimize content to reflect search intent

The content you produce must fit into a category of whatever people are looking for. There is a reason why some articles do better than others. For example, 99% of the time, people need an answer to a question. Formulate your titles so that they reflect what people search for.

Furthermore, people tend to like lists more than walls of text. They are easier to read and more concise.

Here is an example of how to improve a title. If you come up with something like “SEO tips and tricks for your website”, that title will do okay. However, if you change it to “30 best SEO tips and tricks”, it will do much better. Understand the intent of people, and you will be able to give them what they want.

Link building, link profiles, and content sharing

The final part of this step-by-step SEO guide for 2021 is understanding how to increase website traffic and ranking. We need to discuss three terms:

  • link profiles;
  • link building;
  • content sharing.

A link profile includes different types of links you must have on your website. They directly influence your rating. For example, a good link profile means you have a mix of relevant local and industry-specific backlinks and a balanced ratio between natural strong and weak links.

Once you understand link profiles, you will know how to properly do link building. Just avoid all paid forms of links or link farms because you need organic traffic.

Content sharing will help you in this. Utilize social media platforms and your customer base. By creating shareable content, you can use this type of SEO to build a brand and increase awareness about your business.

A step-by-step SEO guide for 2021 made easy

We hope that this step-by-step SEO guide for 2021 has everything you need to improve your website. Remember to take your time, focus on your clients’ needs, and mix different strategies to find the best approach. SEO cannot be done overnight; it is a process you need to revisit every week.

 

The difference between on-page and off-page SEO

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The difference between on-page and off-page SEO

Search engine optimization is one of the most important factors in running a successful online company. It can make or break not only your website but your business as well. To become a master at SEO, you need a lot of time, experience, and patience. Furthermore, you must understand all aspects of SEO. To help you in this learning process, let’s talk about the bread and butter of website ranking – the difference between on-page and off-page SEO!

What is on-page SEO?

As the name suggests, on-page SEO includes everything that happens with your website. Before we start explaining different elements of on-page SEO, let’s answer one question; how to do SEO and why??

SEO is necessary if you wish to make your website available to the people looking for the services you provide. When they do a search query for anything, the search engine returns multiple results. Since there are millions of websites out there, how does the engine pick who to show at the top of the list?

While we do not know how the algorithm works, we can safely conclude that it picks better websites. That’s why on-page SEO plays such a crucial role in rankings. You must optimize elements on your website better than your competitors.

Page title tags

Whenever you open a page in the browser, you will see the page name on the tab. That’s the title tag of the web page. The search engine uses this field to return the correct page from a query.

Meta description

The meta description was one of the more relevant on-page SEO factors, but it lost some value over time. It tells the engine what the page is about. Today, if a page is missing a meta description, Google will create one. However, that does not mean you should skip this step. Always add a meta description to your pages.

Keywords and keyphrases

Keywords and phrases are a crucial part of on-page SEO optimization. People use keywords to search for things, and every website should have a list of potential phrases they may type into the search engine. Today we have a vast number of SEO tools that will help you create the best keywords for your website.

SEO friendly URLs

Naming URLs needs to be done in the right way. Creating an SEO-friendly URL is essential for ranking high on Google. Never use a generic URL for a page; instead, give it a meaningful name that can tell the user what the page is about.

Internal links towards other pages on your website

If you are running a blog, it is smart to link to other areas of your website. This is called internal linking, and it is one of the elements of on-page SEO. Remember that internal links are an essential strategy to improve local SEO. A blog is a perfect channel to talk about local events and news while informing people about the different services you offer.

Tags for headings

While we are on the subject of optimizing blogs, it is crucial to mention headings for tags – H1, H2, H3, and so on. The priority of these tags is important, and you should use them to display headings, subheadings, and titles of articles. Furthermore, these tags also exist as a part of the HTML code. The entire website is written with these tags, and you should use them properly to display navigation menus, names of the pages, and so on. They are built to work as a hierarchy structure, with H1 being the tag with the most significance.

What is the best way to properly maintain on-page SEO?

Besides reading about the difference between on-page and off-page SEO and learning more about the optimization process, it is a good idea to turn to WP Full Care or other similar professionals. They can design your website with style, ensure that all SEO factors are satisfied, and regularly maintain the pages.

difference-between-on-page-off-page-seo

Understanding the difference between on-page and off-page SEO will allow you to use multiple elements to improve your website ranking.

What is off-page SEO?

If you followed everything until now, you probably have a pretty good guess about what off-page SEO is. This type of optimization includes all elements and factors that are not physically on your website. An important thing to remember is that you don’t have a lot of influence on what happens with the off-page SEO because it also depends on other people. With that in mind, remember to make the on-page SEO spotless!

Link building

The most obvious example of off-page optimization is link building. You form partnerships with other healthy websites and build a base of backlinks that lead back to your homepage. The more mentions you have, the higher your website ranks.

Social media sharing

Another indirect way to increase the traffic and hours people spend on your website is to share posts, comments, and events on social media. Social media activity is an excellent example of how the results are not entirely in your hands. You can post, be active, and talk to people, but you never know what kind of impact it will have.

Guest posts

Hiring freelance writers or publishers from other websites to post for your blog is a good way to strengthen off-page SEO. When they submit quality content that leads to other verified sites, your website becomes a database of facts and information. Both are highly valued on Google’s list of SEO factors.

Brand building

If you wish to build a brand out of your business, everything comes down to publicity. The more people talk about your business, the better. With that in mind, it is crucial to find ways to mention your brand across the internet. While it builds your company, it also contributes to your website ranking.

The difference between on-page and off-page SEO explained

Hopefully, you now have a better understanding of the difference between on-page and off-page SEO. Here is a quick summary:

●        on-page optimization includes all elements located on your website;

●        off-page SEO is everything that is not a part of your website;

●        when it comes to on-page SEO, you have full control over it. Off-page SEO depends a lot on outside factors;

In the end, it is vital to equally work on building both types of SEO, not focus only on one. It is good to know the difference between on-page and off-page SEO, but you should never prioritize one over the other!