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How to Choose the Right CRM for Your Business

Every business needs to have a way to track sales and customer data. Modern Customer Relationship Management software tools can help you accomplish these tasks, but they can also be used to streamline your entire business. For this reason, it’s vitally important that you choose the right software which can help you achieve all of your business goals. We are going to give you a detailed explanation on how to choose the right CRM for your business.

1.   Define your goals

You may have heard that CRM software is suitable for pretty much any business, but if you have no idea why you are implementing it, you can be in for a world of trouble. The truth is that CRM software can give you powerful tools and access to large amounts of data, but it is up to you what you’ll be able to achieve with them. The first step you need to take is to define what problems you are trying to solve with CRM and which goals you want to accomplish.

CRM can be used to:

  • Organize and track leads. Every company is constantly trying to find ways to increase its customer base. CRM can help you with that, but you’ll also be able to sort leads by priority or by market demographics.
  • Measure customer behavior. Track not only what your customers are purchasing but also how they are interacting with your website and your employees.
  • Automate time-consuming operations. No one wants to spend unnecessary time on data entry. CRM can help you automate mundane tasks and help generate and send large numbers of emails.
  • Share information between team members. Your employees will be able to access all the information they need without having to wait on other teammates to pass the files along.
  • Generate specialized reports. Different teams might require only specific data in their reports. CRM will let them select only the stats they need to monitor and compare and generate individualized data reports.

2.   Know which data you’ll track

Once you have clearly defined your goals, it should be pretty obvious which metrics are important. However, you should still communicate with your various teams and get their input on what relevant KPIs they would like to monitor. If you narrow down the scope of what data you are looking at, it will be easier to choose the right CRM for your business.

3.   Get everyone on board

Some team members might have difficulty adapting, or they may simply be resistant to change. Employees in the sales department tend to be particularly hesitant to adopt CRM software since they can feel threatened by the level of automation that CRM can provide. However, you need to train them and explain that automation is there for their benefit. They can use it to streamline or completely take over mundane tasks like data entry. This frees up time for your sales team to do what they do best, and that’s build relationships with clients.

Train your employees to use CRM to connect with clients since they will have all the information they need at their fingertips. Instead of fearing that the software will take over their jobs, you need to show them that it’s only there to empower them. Employees will also be more likely to adopt the CRM software if you ask for their feedback while choosing the software your company will use.

Teammates working together to pick the right CRM software.

Bring everyone on board when choosing CRM software for your business.

4.   Document how you currently measure product quality

Since CRM is a powerful and comprehensive data tool, you can also use it to monitor the quality of your products. However, first, you’ll need to have an accurately documented process of how you currently monitor and maintain the quality of your products. Determine which metrics are important to keep the quality of your service or product on a high level. Choose the right CRM for your business, and it can help you focus only on the important data without wasting time and resources. You’ll be able to deliver a quality product to your customers and monitor their responses and satisfaction. Fortunately, CRM software can also help you deal with customer complaints and catch any problems in your production process in time.

5.   Consider any specific needs

Your company may have specific needs that can influence your choice of software. Consider if you require the following:

  • Mobility. If many of your employees are working on-site, they may need to use the CRM software through phones or tablet devices.
  • Other software. What other systems is your company currently using? Ideally, you’ll want something that can integrate well with other tools or your website or something that can replace all of the functionality they previously provided. Adopting new CRM tools could be an excellent time to redesign and launch a new website.
  • Cloud or on-premise. The type of deployment can depend on the level of your technical expertise. However, you also need to consider if you have the capacity to physically host the system at your location.
  • SEO. You can use CRM to coordinate and measure your SEO efforts, and you’ll get feedback on what has a good ROI and what isn’t working.

6.   Ask for a demo

Most companies who offer CRM software will be glad to give you a demo and let you test out their product. Make the most of the demonstration, and try to use as many different features as you can. See how well the software can adapt to your needs and how it solves the current problems you are facing. Don’t just assume that everything will work fine and skip the demonstration. Instead, you should dedicate a lot of time to finding the software’s weaknesses and discovering any issues while you are still demoing it.

In conclusion

As you can see, you might not need the best or most powerful tool on the market. To choose the right CRM for your business, you just need to find something that suits your company’s goals. Instead of going through every available toolkit, start by determining your business priorities, and then find a CRM package that manages to do that while still staying on budget.

 

Benefits of Using Google My Business App for Local SEO

One of the most important tools for boosting your local SEO is the Google My Business app. Not only does it improve your online presence, but it also helps engage new clients on the internet. The app is very easy to manage, and the interface is very intuitive. Thanks to the mobile app, you can immediately update business information, no matter where you are. One of the best things about using the Google My Business App for local SEO is that you get to enjoy the benefits right away. There is no need to wait and hope for the best. Let’s see what the Google My Business app is and what benefits you can expect.

The Google My Business app is changing the SEO game for the better

Before launching your website, you want to make sure that all of the technical SEO is ready to go. There are many various apps to help with this process, and the Google My Business app is one of the best. This is an extension to Google’s business listing.

A required step before you can use the app

In order to use it, you first need to create an account and claim your business. To do this, you will need to use the desktop version. Another important thing is to have your listing verified. This step will boost the authority and credibility of your website.

The process of claiming your business is pretty straightforward. Once you find your business, you just need to select the “Own this business?” option and verify the ownership. Depending on the option you pick, you will either receive a PIN or an automated phone call.

After you complete this procedure, you can download and use the app.

What can you do with the Google My Business app?

The primary purpose of this app is to help you manage your business online. You can update business details, Google Maps, and help clients locate you more easily.

Mobile-only benefits

Before we go into the app’s benefits in more detail, keep in mind that some of these features are only available through the mobile app. One of the examples is the accessibility option for vision-impaired users. Furthermore, you cannot see your followers if you are on the desktop version.

User-friendly features of the Google My Business app

Here is where things become more interesting. One of the reasons why you need Google My Business is to increase your customer base through SEO. The mobile app helps in many ways by providing you with these fantastic features:

  • You can answer any questions or messages from your clients;
  • Manage how customers see your company on Google Maps and Google Search;
  • Discover how customers find out about your business and how they interact with your company using Google;
  • Manage complete updates about your business, special events, or special offers for your clients.

These simple features will really improve your satisfaction with Google My Business. Not only that, but they will make the entire management process quick and easy.

The biggest benefit of the Google My Business app – improved local SEO!

Local SEO should be your number one focus. Before you can expand your business, you need to become the best in your area. That’s why Google My Business exists.

To grow your local customer base, you also need to boost your business’s presence online. One of the best things to do is use citations, as they integrate with Google My Business phenomenally. They are mentions of your NAP information (business name, address, and phone number) all across the web. The team behind AZ Citation Services argues that combining citations and Google My Business is the right way to advertise your business online.

Let customers review your business

Another massive benefit of using Google My Business is that customers can leave a review. The best way to advertise your company is through customer testimonials.

Use the mobile app to monitor customer reviews, and say a few words of gratitude. If you received a bad review, immediately respond to remedy the problem.

Put your business on the map

One way in which customers look for what they need is by using Google Maps. Since they are a part of Google My Business strategy, this is an excellent opportunity. There is no better approach if you wish to turn online visitors into paying customers.

A person using Google Maps on a mobile device.

Google Maps play a crucial part for people worldwide. You need your business there.

Communication is key

We already mentioned how the mobile app allows you to respond to your clients quickly. This is probably the best feature you can use. We also spoke about responding to customer reviews. Understand the core features of communicating with customers via the app, and use them whenever you can.

Google My Business listing is free of charge

When people start using various tools for SEO, they usually spend a lot of money. You constantly need to spend time calculating return on investment on SEO efforts, only to make sure you are not overspending.

Well, there is no reason to fear spending too much money on this. Google My Business listing is free of charge. There is really no better way to show how important this strategy is. It is a free way to expose your business to a large group of interested customers.

Using the Google My Business app will substantially help your business

GMB application is a versatile and free tool that substantially boosts your SEO. It is the tool of the future. Furthermore, using the Google My Business app will help with the local search engine optimization. This is probably the most important thing to understand. Get to know the app as much as you can and experiment with it. It is a rare chance to get something for free and increase the profit as a result. With that in mind, start with Google My Business today. Best of luck in your future endeavors!

 

Ways to Increase Your Customer Base with Search Engine Optimization

Ways to Increase Your Customer Base with Search Engine Optimization

In order to survive, your business needs to grow. Most of that growth will come from attracting new customers. There are many strategies you can employ to expand your reach. But in the digital age, one of the most effective ones has to be SEO. If you learn how to increase your customer base with search engine optimization, you can grow your business effectively and affordably. But before you see the results, you need to do the legwork. So how can you use SEO to get more customers?

What is search engine optimization, and why is it important?

Search engine optimization or SEO is the collection of different tactics that make your website more visible in search engine results for select keywords. SEO can be done both on-page and off-page. Some of the on-page strategies include speeding up the website, using the right keywords in website content, and optimizing for mobile devices, while the most common and effective off-page strategy is backlinks. The combination of these tactics improves the ranking of the website in search engine results. This, in turn, increases the quantity and quality of traffic your website gets. Better traffic gives you a better chance of converting visitors into customers, which is exactly what you need to grow your business.

A person looking at website statistics.

Search engine optimization helps you improve your website traffic.

How can you increase your customer base with search engine optimization?

SEO targets unpaid, organic traffic coming from search engines (primarily Google). Therefore, the direct goal of an SEO strategy is not to increase sales or even retain existing customers. So how does SEO help increase your customer base?

Attract more customers

How did your existing customers find out about your business? Some will have seen your marketing; others may have walked by a physical location (if you have one) on the way to and from work. But a significant number of them probably just Googled something related to your business and found you online. Then, your website convinced them to become a customer. So it stands to reason that by attracting more visitors to your website, SEO helps you reach and potentially convert more people. Furthermore, because SEO is about attracting quality traffic, it’ll also improve your chances of conversion.

Build a brand

SEO will help you rank for your chosen keywords. This means that you can target the searches you want to be associated with. If you, for example, want to be known as a green, sustainable, and eco-friendly business, you should improve your ranking for keywords related to such practices. Over time, your business will become associated with the searches you rank for – that is what your brand will become.

A book about brand identity on a desk.

Branding is all about building an identity for your business.

Become more visible in local searches

If you’re running an online-only business whose products or services are available all over the world, you won’t care where your customers come from. But most businesses only have a limited geographic reach. You either have a physical location, or you serve a particular area. Either way, you want the people in your area to become your customers. You can achieve this by improving your local SEO. You’ll appear in searches related to or performed in your service area, which will attract customers to your physical location because it’s convenient for them to shop with you.

What to do when you’re trying to increase your customer base with search engine optimization

When done right, SEO is a very high return-on-investment marketing strategy. So if your goal is to increase your customer base, what is the right way to do SEO?

Produce good content

High-quality content is a must for a good SEO strategy. It’ll help you rank higher, become established as an expert in your niche, and attract more backlinks – all good things for your SEO. But perhaps more importantly, it’ll shape how potential customers think of you. If you have no content on your website, you’ll be suspicious. If you have bad content on your website, they won’t think your business is worth their money. But if you have content they like, they’ll trust you and be willing to spend on your products or services.

Use the right keywords

You will never be able to convert every single person into a customer – that’s why every business has a target demographic. To ensure that your SEO efforts are attracting this specific demographic, you need to carefully choose the keywords you rank for. Otherwise, you’ll get a lot of useless traffic that only harms you in the long run by increasing your bounce and abandonment rate. So ask yourself which searches give you the best chance of attracting and then converting the right person. Then, target those keywords specifically.

Scrabble tiles in a pile.

Choosing the right keywords is essential for any SEO strategy.

Focus on user experience

People who find your content boring, your website difficult to navigate, and your products irrelevant to their needs are unlikely to become customers. So you want to provide your users with the best possible experience; this increases your chance of converting them and then retaining them as a customer. So ask yourself what your customers want and then try to meet their needs. This question is not difficult to answer when you don’t have a lot of customers. But with an expanding customer base come some difficulties – you’ll have some very different people looking for some very different things. Luckily, CRM is a useful tool for dealing with this. Using CRM, you’ll be able to build customer profiles, keep track of each customer’s interaction with the business, and personalize their experience. This considerably improves user satisfaction.

Be patient

SEO is a very effective way to improve your visibility and increase your traffic. But that doesn’t happen overnight. You won’t go from being on page 20 of Google search results to being at the top of the first page in a few days. Instead, you’ll need to work for weeks, even months, to see serious results. So don’t be discouraged. Give your strategy some time to work. If you’re patient and persistent, you can significantly increase your customer base with search engine optimization. But you cannot give up if that doesn’t happen immediately!

 

How to measure return on investment on your SEO efforts?

How to measure return on investment on your SEO efforts?

You can measure the success of your SEO in many different ways. Google Analytics can track conversions, traffic, referral sources, and many other metrics. However, one of the most efficient ways is to measure return on investment on your SEO efforts. ROI is a crucial factor in any business project. With that in mind, let’s look at how to work the numbers around search engine optimization and find out if you are moving in the right direction.

What is SEO ROI?

As the name suggests, SEO ROI is the returning amount of resources you used to improve search engine optimization. If your SEO is bringing results in terms of better website ranking, it means that it is working. However, it is also crucial to calculate if it pays off on the financial level. Knowing how and why to do SEO is vital. If you are spending too much money to make SEO work, you need to do a little tweaking so that you don’t lose profit at the same time.

Steps to calculating SEO ROI

The best way to measure return on investment on your SEO efforts is to use a three-step tracking system:

  • track and analyze conversions;
  • split conversions into categories and analyze them separately;
  • calculate the SEO return on investment by using a simple formula;

Let’s break this down a bit more.

Conversion tracking

The only way to know if your SEO is efficient is to track and measure conversions. For example, you might use different approaches to improve on-page and off-page optimization, like doing keyword research, social media, link building, and so on. If you are focusing on link building, you need to use different methods to determine the impact of backlinks on the overall SEO.

You need to thoroughly check all of those elements to make sure they are improving your SEO. That is best seen through conversions that bring profit.

You can set up conversion tracking either by using transaction data from eCommerce stores, if that’s how you conduct sales, or by analyzing the lead generation if you are selling services or products directly to the customer.

eCommerce conversion tracking

The best way to track conversions for eCommerce sales is through Google Analytics. Use the eCommerce overview report to get all the data you need. The sooner you start collecting data, the better. Once you decide to measure SEO ROI, you will have more data to work with.

Lead generation tracking

Tracking leads for lead-generation-based businesses works a bit differently. You cannot get direct data out of the system because the sale is not happening online. You need to assign a dollar value to every on-site sale based on your previous sales. This is best done in the Goals in Analytics, and you can find that under the Admin -> View menu.

You will need to do some manual work and calculate a couple of estimates. Find an average percentage of leads that convert into sales and calculate how much an average client spends per one deal. Those numbers will help you to find the average value of your leads. For example, if on 100 leads you have 25 customers that convert, and each spends 100 dollars, you have a profit of $2500. If you divide that profit with 100 leads, you will get that one lead is worth $25.

Using this simple math, you can get numbers that will help you measure conversions for lead tracking. Keep in mind that the entire report will give you an estimate, but a pretty close one to the actual situation.

Splitting conversions into categories

Another important element of measuring SEO ROI is splitting all of your conversions into different categories. This is a crucial step if you have different channels. You need to figure out where the conversions are coming from.

For example, you might be getting conversions from e-mails, social media, even through word of mouth. You need to know what conversions are coming directly as a result of SEO.

Use the Assisted Conversions in Google Analytics to create groups and assign conversion numbers to them.

The formula for calculating SEO ROI

Once you have the conversion tracking system set up and get data, you can use a simple formula to get the ROI from your SEO efforts. You take gain from investment, subtract the investment cost, and divide that number with the same cost. If you multiply that by 100, you will get ROI as a percentage value.

Just keep in mind that some companies use different parameters to measure their profit. Whether you are using total revenue or net profit from every sale, you need to compare those numbers with the result of the formula. Otherwise, you might get the wrong data.

When to measure SEO ROI?

We did the how, not let’s do the when. It’s important to note that tracking and measuring ROI is not a one-time thing. It should become a practice that you repeat for a set time period.

To have the most control over your finances and how much you spend on SEO, it is best to measure ROI on a monthly, quarterly, and yearly basis. SEO is a long-term investment, and every step-by-step SEO guide tells you how important it is to constantly work on improving it. With that in mind, it is best to track it while going through different stages.

Measure return on investment on your SEO efforts and start making a profit

Calculating SEO ROI is a time-consuming process. It requires a lot of energy and effort. However, it is crucial to measure return on investment on your SEO efforts. You need to have total control over your finances and over how much you are spending on SEO. There needs to be a balance between how much money you put into a project and what it earns for you. Otherwise, you are only spending money that you could put to better use.