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Online marketing basics displayed on a mobile device.
July 11, 2022

10 Must-Know Digital Marketing Acronyms

Sometimes it seems that online trends are moving so fast that it’s almost impossible to keep up. Google keeps updating its algorithm, so businesses must adapt their marketing strategies to remain visible. You can’t treat digital marketing as a one-and-done affair. It is something that you constantly need to research if you want to stay relevant. If you divert your attention for just a second, you’ll be swamped by a bunch of new marketing buzzwords. It can sometimes feel like you aren’t even speaking the same language. To help get you up to speed, we will cover ten must-know digital marketing acronyms.

Before we dive in

Over the years, digital marketing has become incredibly complex. Modern technology can allow us to track vast amounts of data, making it easy to get confused. If you feel overwhelmed or lost by the sheer scope of data available for your marketing campaign, we suggest you take a step back. Perhaps you don’t need to worry about every metric, especially if you don’t know what they represent. Go back to the goals of your marketing campaign, and look at what you want to achieve. Different approaches and metrics may be more or less important, depending on your goals. For example, increasing your customer base will require a different strategy than building interest for a new product launch.

You should talk to the company you’ve hired if you outsource your marketing. Don’t settle for a one-size-fits-all marketing model, and feel free to ask them to explain the must-know digital marketing acronyms they use. Demand measurable results instead of confusing metrics you have a hard time understanding.

The list of 10 must-know digital marketing acronyms

1. SERP

We are starting our list with SERP – Search Engine Results Page, and it represents the rank your site can achieve when users search for your relevant keywords. Obviously, the higher the rank, the better, and you should try to aim for the first page. Unfortunately, users rarely venture past page one on Google, so obtaining a good position should be an important goal for any marketing campaign. Getting ranked highly on SERPs means you can expect to see a lot of organic traffic to your website. This traffic is typically considered free traffic since it doesn’t directly come from clicking on one of your ads. However, you may have put a lot of effort and money into website optimization to get a high rank.

SEO helps to get a good position on SERPs

SEO is a set of essential techniques for any digital marketing campaign.

 

2. SEO

This one stands for Search Engine Optimization, which is the sum of techniques and design principles used to tweak your website and its contents so that you can get a good position on SERPs. You shouldn’t overlook SEO guidelines even if you aren’t particularly interested in organic traffic. They are generally sound design principles, and if you adhere to them, you can end up with a polished website. Your site will greatly impact how your visitors perceive your company and the products you sell. Therefore, we recommend looking into the basics of SEO.

3. KPI

Every marketing campaign should start by clearly defining the goals you want to achieve. Key Performance Indicators (KPI) are the metrics you plan to measure to know if you are on track. They are the indicators of the success of your marketing, and you should keep a constant eye on the KPI you have chosen to track. If things aren’t working as expected, you can adjust and realign your current marketing campaign.

4. CRM

Modern marketing campaigns usually track multiple KPIs. However, you will also need to monitor how your customers progress on their sales journey. This can also be a good indicator if something isn’t functioning properly. Thankfully, you can use plenty of software tools, and Customer Relationship Management (CRM) represents a set of tools to get the job done. The CRM experts from moverstech.com suggest using CRM to monitor the progress of users through the sales funnel. However, you can also use CRM to follow up on users who haven’t completed a purchase. This can give you valuable insight into your marketing and sales departments.

Person using CRM software to enhance their digital marketing campaign.

CRM software can help you track how your customers are behaving.

5. PPC

Pay Per Click is an effective and popular form of advertising where you pay for your ads every time a user clicks on them. Most major social networks offer this form of advertising, as do popular search engines such as Google and Bing. This type of advertising is relatively affordable and scales well with the size of your campaign.

6. CTR

Your Click-Through Rate represents the number of users who clicked on your ads versus the number of times your ads were displayed. A low CTR means that engagement with your ads is low, and you might want to rework them. You can measure the CTR of your ads; however, it can also be applied to your CTA.

7. CTA

Your Call To Action (CTA) is the button on your website intended to encourage visitors to perform a specific action. The action you want your visitors to perform can include signing up for a newsletter, filling out a form, or purchasing a product. You can calculate the CTR of your CTA by tracking how many visitors who arrive on your landing page click on your CTA.

8. CRO

Conversions represent the users who performed the action you wanted them to. You can perform adjustments to your website and attempt Conversion Rate Optimization (CRO). These are changes intended to boost the effectiveness of your CTA and other marketing and to entice more users to convert.

Smartphone displaying Facebook app next to a computer.

Knowing how many mobile users scroll past your ads can be good.

9. CPC, CPL, CPA

When paying for advertising and measuring the effectiveness, you can easily calculate individual costs for various events. Therefore, we can discern the Cost Per Click (CPC) for each time someone clicks on one of your ads. Similarly, we can calculate the Cost Per Lead (CPL) and Cost Per Acquisition (CPA) when attempting to expand our customer base.

10. SEM

Most search engines will also have integrated forms of advertising on their own platforms. We call this Search Engine Marketing (SEM), and a prime example would be using Google Ads to promote your business. However, there are also ways to get promoted on Google without spending money, such as by optimizing your Business profile. This strategy is crucial for small businesses that primarily rely on local searches.

To summarize

Hopefully, after reading our list of 10 must-know digital marketing acronyms, you are familiar with the basic marketing alphabet. You can enhance the effectiveness of your marketing by better understanding these core advertising concepts in online spaces.

Man serving customers at a grocery counter.
September 28, 2021

Ways to Increase Your Customer Base with Search Engine Optimization

Ways to Increase Your Customer Base with Search Engine Optimization

In order to survive, your business needs to grow. Most of that growth will come from attracting new customers. There are many strategies you can employ to expand your reach. But in the digital age, one of the most effective ones has to be SEO. If you learn how to increase your customer base with search engine optimization, you can grow your business effectively and affordably. But before you see the results, you need to do the legwork. So how can you use SEO to get more customers?

What is search engine optimization, and why is it important?

Search engine optimization or SEO is the collection of different tactics that make your website more visible in search engine results for select keywords. SEO can be done both on-page and off-page. Some of the on-page strategies include speeding up the website, using the right keywords in website content, and optimizing for mobile devices, while the most common and effective off-page strategy is backlinks. The combination of these tactics improves the ranking of the website in search engine results. This, in turn, increases the quantity and quality of traffic your website gets. Better traffic gives you a better chance of converting visitors into customers, which is exactly what you need to grow your business.

A person looking at website statistics.

Search engine optimization helps you improve your website traffic.

How can you increase your customer base with search engine optimization?

SEO targets unpaid, organic traffic coming from search engines (primarily Google). Therefore, the direct goal of an SEO strategy is not to increase sales or even retain existing customers. So how does SEO help increase your customer base?

Attract more customers

How did your existing customers find out about your business? Some will have seen your marketing; others may have walked by a physical location (if you have one) on the way to and from work. But a significant number of them probably just Googled something related to your business and found you online. Then, your website convinced them to become a customer. So it stands to reason that by attracting more visitors to your website, SEO helps you reach and potentially convert more people. Furthermore, because SEO is about attracting quality traffic, it’ll also improve your chances of conversion.

Build a brand

SEO will help you rank for your chosen keywords. This means that you can target the searches you want to be associated with. If you, for example, want to be known as a green, sustainable, and eco-friendly business, you should improve your ranking for keywords related to such practices. Over time, your business will become associated with the searches you rank for – that is what your brand will become.

A book about brand identity on a desk.

Branding is all about building an identity for your business.

Become more visible in local searches

If you’re running an online-only business whose products or services are available all over the world, you won’t care where your customers come from. But most businesses only have a limited geographic reach. You either have a physical location, or you serve a particular area. Either way, you want the people in your area to become your customers. You can achieve this by improving your local SEO. You’ll appear in searches related to or performed in your service area, which will attract customers to your physical location because it’s convenient for them to shop with you.

What to do when you’re trying to increase your customer base with search engine optimization

When done right, SEO is a very high return-on-investment marketing strategy. So if your goal is to increase your customer base, what is the right way to do SEO?

Produce good content

High-quality content is a must for a good SEO strategy. It’ll help you rank higher, become established as an expert in your niche, and attract more backlinks – all good things for your SEO. But perhaps more importantly, it’ll shape how potential customers think of you. If you have no content on your website, you’ll be suspicious. If you have bad content on your website, they won’t think your business is worth their money. But if you have content they like, they’ll trust you and be willing to spend on your products or services.

Use the right keywords

You will never be able to convert every single person into a customer – that’s why every business has a target demographic. To ensure that your SEO efforts are attracting this specific demographic, you need to carefully choose the keywords you rank for. Otherwise, you’ll get a lot of useless traffic that only harms you in the long run by increasing your bounce and abandonment rate. So ask yourself which searches give you the best chance of attracting and then converting the right person. Then, target those keywords specifically.

Scrabble tiles in a pile.

Choosing the right keywords is essential for any SEO strategy.

Focus on user experience

People who find your content boring, your website difficult to navigate, and your products irrelevant to their needs are unlikely to become customers. So you want to provide your users with the best possible experience; this increases your chance of converting them and then retaining them as a customer. So ask yourself what your customers want and then try to meet their needs. This question is not difficult to answer when you don’t have a lot of customers. But with an expanding customer base come some difficulties – you’ll have some very different people looking for some very different things. Luckily, CRM is a useful tool for dealing with this. Using CRM, you’ll be able to build customer profiles, keep track of each customer’s interaction with the business, and personalize their experience. This considerably improves user satisfaction.

Be patient

SEO is a very effective way to improve your visibility and increase your traffic. But that doesn’t happen overnight. You won’t go from being on page 20 of Google search results to being at the top of the first page in a few days. Instead, you’ll need to work for weeks, even months, to see serious results. So don’t be discouraged. Give your strategy some time to work. If you’re patient and persistent, you can significantly increase your customer base with search engine optimization. But you cannot give up if that doesn’t happen immediately!

 

difference-between-on-page-off-page-seo
January 18, 2021

The difference between on-page and off-page SEO

difference-between-on-page-off-page-seo

 

The difference between on-page and off-page SEO

Search engine optimization is one of the most important factors in running a successful online company. It can make or break not only your website but your business as well. To become a master at SEO, you need a lot of time, experience, and patience. Furthermore, you must understand all aspects of SEO. To help you in this learning process, let’s talk about the bread and butter of website ranking – the difference between on-page and off-page SEO!

What is on-page SEO?

As the name suggests, on-page SEO includes everything that happens with your website. Before we start explaining different elements of on-page SEO, let’s answer one question; how to do SEO and why??

SEO is necessary if you wish to make your website available to the people looking for the services you provide. When they do a search query for anything, the search engine returns multiple results. Since there are millions of websites out there, how does the engine pick who to show at the top of the list?

While we do not know how the algorithm works, we can safely conclude that it picks better websites. That’s why on-page SEO plays such a crucial role in rankings. You must optimize elements on your website better than your competitors.

Page title tags

Whenever you open a page in the browser, you will see the page name on the tab. That’s the title tag of the web page. The search engine uses this field to return the correct page from a query.

Meta description

The meta description was one of the more relevant on-page SEO factors, but it lost some value over time. It tells the engine what the page is about. Today, if a page is missing a meta description, Google will create one. However, that does not mean you should skip this step. Always add a meta description to your pages.

Keywords and keyphrases

Keywords and phrases are a crucial part of on-page SEO optimization. People use keywords to search for things, and every website should have a list of potential phrases they may type into the search engine. Today we have a vast number of SEO tools that will help you create the best keywords for your website.

SEO friendly URLs

Naming URLs needs to be done in the right way. Creating an SEO-friendly URL is essential for ranking high on Google. Never use a generic URL for a page; instead, give it a meaningful name that can tell the user what the page is about.

Internal links towards other pages on your website

If you are running a blog, it is smart to link to other areas of your website. This is called internal linking, and it is one of the elements of on-page SEO. Remember that internal links are an essential strategy to improve local SEO. A blog is a perfect channel to talk about local events and news while informing people about the different services you offer.

Tags for headings

While we are on the subject of optimizing blogs, it is crucial to mention headings for tags – H1, H2, H3, and so on. The priority of these tags is important, and you should use them to display headings, subheadings, and titles of articles. Furthermore, these tags also exist as a part of the HTML code. The entire website is written with these tags, and you should use them properly to display navigation menus, names of the pages, and so on. They are built to work as a hierarchy structure, with H1 being the tag with the most significance.

What is the best way to properly maintain on-page SEO?

Besides reading about the difference between on-page and off-page SEO and learning more about the optimization process, it is a good idea to turn to WP Full Care or other similar professionals. They can design your website with style, ensure that all SEO factors are satisfied, and regularly maintain the pages.

difference-between-on-page-off-page-seo

Understanding the difference between on-page and off-page SEO will allow you to use multiple elements to improve your website ranking.

What is off-page SEO?

If you followed everything until now, you probably have a pretty good guess about what off-page SEO is. This type of optimization includes all elements and factors that are not physically on your website. An important thing to remember is that you don’t have a lot of influence on what happens with the off-page SEO because it also depends on other people. With that in mind, remember to make the on-page SEO spotless!

Link building

The most obvious example of off-page optimization is link building. You form partnerships with other healthy websites and build a base of backlinks that lead back to your homepage. The more mentions you have, the higher your website ranks.

Social media sharing

Another indirect way to increase the traffic and hours people spend on your website is to share posts, comments, and events on social media. Social media activity is an excellent example of how the results are not entirely in your hands. You can post, be active, and talk to people, but you never know what kind of impact it will have.

Guest posts

Hiring freelance writers or publishers from other websites to post for your blog is a good way to strengthen off-page SEO. When they submit quality content that leads to other verified sites, your website becomes a database of facts and information. Both are highly valued on Google’s list of SEO factors.

Brand building

If you wish to build a brand out of your business, everything comes down to publicity. The more people talk about your business, the better. With that in mind, it is crucial to find ways to mention your brand across the internet. While it builds your company, it also contributes to your website ranking.

The difference between on-page and off-page SEO explained

Hopefully, you now have a better understanding of the difference between on-page and off-page SEO. Here is a quick summary:

●        on-page optimization includes all elements located on your website;

●        off-page SEO is everything that is not a part of your website;

●        when it comes to on-page SEO, you have full control over it. Off-page SEO depends a lot on outside factors;

In the end, it is vital to equally work on building both types of SEO, not focus only on one. It is good to know the difference between on-page and off-page SEO, but you should never prioritize one over the other!

 

On-page Strategies to Improve Your Local SEO (2)
September 24, 2020

On-page Strategies to Improve Your Local SEO

On-page Strategies to Improve Your Local SEO (2)

On-page Strategies to Improve Your Local SEO

Improving your website can be done in many ways. All of the approaches you take can be divided into two categories – on-page and off-page SEO. The main difference is that, with on-page SEO customization, you have full control of what goes on your website’s pages. Simultaneously, the off-page process mostly refers to your website’s ranking based on its popularity and authority. With that in mind, let’s look at the best on-page strategies to improve your local SEO.

Focus on the keyword frequency and keyword position

When you start researching ways to optimize SEO for a website, the first thing you learn is the importance of keywords. Keywords tell search engines that your website focuses on a specific topic. As a result, people interested in what you are offering will be lead to your site.

When writing articles for your blog, always remember to use the keyword in the first 100 characters. Furthermore, the keyword should also be present in at least one heading or subheading, alt and caption attributes for images, in the last paragraph, and a couple of additional times throughout the article.

Keyword frequency helps Google understand the content of the article. If the frequency is low, the article will look too vague.

Set proper tags

Every article is divided into sections and subsections. The three most essential parts of an article are the title, headings, and subheadings.

As a rule of thumb, the title should always be set within the H1 tag. Headings should carry the H2, and subheadings the H3 tag. This is the correct way to build a structure within your articles. Optimized headings can be of great help in boosting the overall ranking of your website.

Use external links to turn your website into a hub of valuable content

When browsing the web, the number one way to end up on another website is by clicking on external links. While the goal is to keep visitors on your website, you have to understand they have a wide array of interests. If they are going to leave your website at one point, you do everything you can to send them to another quality website.

Whenever you are referencing other websites in your articles, make sure that they are verified. This is a great way to present your website as a hub that will help visitors find valuable content, no matter where they are.

Still, a word of caution. Even though link building is one of the most effective on-page strategies to improve your local SEO, remember not to overuse external links. This is not a viable way of promoting your website. The ratio between internal and external links should be 65% to 35%.

URL structure

Here is one of the on-page strategies to improve your local SEO that often gets overlooked. When you visit a page, study what the URL looks like. If you are visiting a blog, it will look something like this.

“https://yourwebsite.com/blog/categories/category_name/this-is-an-article-title”

This is an example of a well-structured URL. Have this in mind when building URLs for your articles. The structure of your website plays an important role, so pay attention to these three things:

  • always honor website structure
  • build shorter URLs
  • use the keyword in every URL

Focus on the quality of the content above all

No matter how well-made your website is, no one will spend time on it if you don’t have quality content.

Quality content is your best on-page strategy to improve your local SEO. To create something unique and interesting to the readers, take a look at these tips:

  • valuable content must offer a solution to a problem
  • it should be concise, well-structured, explanatory, and easy to follow
  • do not use unverified sources for your content
  • pay special attention to the grammar and the overall writing style
  • stay informed on the latest technologies, trends, and topics of interest
  • use images and videos to add visual and audio elements to your content
  • hire experts to help you write compelling articles

On-page Strategies to Improve Your Local SEO (1)

If you follow all of these suggestions, you will do more for your website’s SEO than by using any other approach. Readers like quality; if you provide them with it, they will continue to return.

Create article titles that attract attention

If an article title is not interesting enough, no one will click on it. One of the most effective ways to create an article title is to use the how to prefix. Readers already know that the article will be instructional and will help them learn to do something.

We’ve already mentioned earlier that quality content offers a solution to a problem. That’s why having a question in the title plays such a crucial role.

Image optimization

The last piece of the puzzle is image optimization. This is such a wide topic of discussion, but here are a couple of important pointers:

  • The size of the images should be between 70-100 KB. This helps your website load faster.
  • Remember to always use the correct format for an image. For example, the logo should always be a vector, made out of solid colors and simple shapes. You should only use JPG and PNG if you want more depth and texture.
  • The alt attribute should explain what the image shows, and the caption should be an interesting description associated with the image and the corresponding paragraph.
  • All images should be clear and sharp, with good use of contrast.
  • Never use images that are not free for use, unless you pay for them.

On-page strategies to improve your local SEO made easy

And there you have it, a few simple and effective on-page strategies to improve your local SEO. These approaches produce the best results when combined. With that in mind, do not focus on just one strategy, but try to mix them, and find a combination that works best. Good luck!

 

SEO-PARAMARKETING
October 31, 2019

How we do SEO and why?

How we do SEO and why?

Search Engine Optimization or SEO is what we do to aid your web site listing on internet search engine such as Google.

Each keywords generates different outcomes on internet search engine as well as placement adjustments constantly.

If you desire Internet exposure, because your clientele obtains from the internet or it is where people go to locate points, your website will require to land on the first-page search results, or on one of the very first 3 search pages, at the really least, for your primary search phrases. (Phrases and also words you believe people look to discover your services or products on the net).

Just how do we do that?

We optimize your web content with words or preferred search phrases under your business group.

Let’s state, as an example, you have a law office that concentrates on divorce law, however only in Durban.

Keywords pertinent to your practice could be separation attorney Durban, divorce attorneys Durban, attorneys in Durban, inexpensive divorce lawyer Durban, separation attorney, divorce attorneys, lawful assistance.

The above is a checklist of primary keywords and also variations. Each variation will certainly lead to a various placement on online search engine.

The largest misconception clients have is that they assume they need Search Engine Optimization for their site. That is totally wrong. SEO is done for keywords, on pages, on sites. This indicates, you need to begin with the keywords you intend to complete versus and work with a plan for each and every keywords.

We will certainly optimize your web content to the appropriate search phrases and keywords you want to complete with on search engines if you currently have content on your site. You can not complete for each search phase.

When getting Search Engine Optimization packages, it is very important to comprehend that SEO is not something that can be done simply one-time and that it is a long term plan. For instance, when you reach a first-page Google ranking, you need to preserve that placement with month-to-month optimization sessions.

The standard regulations that we comply with are to assess your primary competitor, suggest what their SEO status is as well as then recommend on just how to do much better than them. We have our extremely own, individually established Search Engine Optimization certification– as well as it is worth discussing that we are the only web layout company first on Google and also have been for a number of years.

SEO-PARAMARKETING

The most significant mistaken belief customers have is that they think they require Search Engine Optimization for their web site. SEO is done for search phrases, on web pages, on internet sites. This indicates, you have to begin with the search expressions you desire to complete against and work with a strategy for each as well as every search phrase.

We have our very own, independently established Search Engine Optimization certificate– and it is worth mentioning that we are the only internet layout firm first on Google as well as have actually been for a number of years.

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